At this point, one must give credit to AMD for their marketing program for the Radeon RX Vega. The company has opted to dip feed information over many months, and as a result this has kept the public interested in the architecture and consumer RX Vega cards. Since it was by name back in the spring of 2016, we’ve had architecture previews, product teasers, and even a new Frontier Editions to tide us over. Suffice it to say, there’s a great deal of fascination in finally seeing the products AMD has been beating the drums about for so long.
To that end, there’s good news today and there’s bad news today. In the interest of expediency, I may as well start with the bad news: today is not the launch day for the Radeon RX Vega. In fact, only right before this embargo expired did AMD even announce a launch date: August 14th. So for reviews, performance analyses, and of course purchasing, everyone will have to hold on just a bit longer.
The good news then is that even if today isn’t the Radeon RX Vega launch, AMD is finally making significant progress towards it by announcing the cards, the specifications, and the pricing. Gamers may not be able to buy the cards quite yet, but everyone is going to have some time to size up the situation before the proper launch of the cards next month. Overall this situation is very similar to the unveiling of the Radeon R9 290 series, where AMD announced the cards at a product showcase before launching them the following month.
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