Huawei has released its business results for the first half of 2018, and has posted new record sales figures of 95+ million units.
Most importantly, the company has now surpassed Apple in terms of smartphone shipments and has been able advance to the n°2 positioning with a global market share of 15.8% (It’s to be noted that we’re talking about unit shipments and not revenue).
Looking back, it’s now been 3 years since we had the opportunity to go to Huawei’s headquarters in Shenzhen and we had been presented the company’s business goals for the future. Back then the company very much stated that its medium-term strategy was to become the number two vendor worldwide. With today’s results, this marks an important point for the Chinese vendor as its efforts over the past couple of years have paid off.
Ever since my first coverage of the company 4 years ago I noted that there was great potential: It was evident that Huawei had great ambitions and product ethic, as it was able to recognize the faults in its products and progressively solve them over time and generations, very quickly iterating and improved its offerings. The threat to the competition as well as the disruption to the competitive landscape over the years very much materialised as a real thing, and today Huawei can be very much considered one of the leading smartphone vendors, not just in unit sales, but also in overall product quality.
It’s to be noted that Huawei achieved this while essentially failing to officially enter the US market. Earlier this year when talking to Huawei about the set-back in the US, the pragmatic response was is simply that the company is just going to have to focus on improving its products until there’s sufficient consumer demand to overcome other entry-barriers.
Business performance highlights
- HUAWEI P20 Series: Fusing art and technology, the P20 Series has been very well received among the fashion-forward consumers. The global shipments of the HUAWEI P20 Series surpassed 9 million units;
- HUAWEI Mate 10 Series: The latest HUAWEI Mate Series set the trend for mobile AI and strengthened the company’s position in the high-end market with global shipments of over 10 million units;
- HUAWEI nova Series: Globally, the number of nova smartphone users exceeded 50 million, contributing to growth of the overall mid-range smartphone market. Total shipments of the nova Series increased by 60 percent year-over-year.
- Huawei wearables achieved a remarkable 147 percent increase year-over-year;
- Retail business has grown and now Huawei operates over 53,000 Huawei stores and 3,500 Huawei Experience Stores globally. The company plans to bolster its retail network by adding another 10,000 retail stores and 700 Experience Stores around the world before the end of 2018.
The end of the year will be very interesting for Huawei mobile products as I’m expecting the next generation SoC to include ARM’s newest Cortex A76 cores as well as it being manufactured on TSMC’s new 7nm process, which after the last 2 generations of “unsynchronized” technology and product release scheduled will finally fall back into place and put the next designs in a very good competitive position that I’m looking forward to.
Related reading:
- The Huawei P20 & P20 Pro Review: Great Battery Life & Even Better Night Vision
- The Huawei MateBook X Pro Review: Calling Out The Competition
- Honor 10 Launch and Hands On: Kirin 970, More AI, More Notch
- HiSilicon Kirin 970 - Android SoC Power & Performance Overview
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