Microsoft’s Surface lineup was created to bring a spark of innovation into the PC industry at a time where much of the competition was slow to change, and slow to adopt new form factors and new technologies. Microsoft’s Surface Pro lineup has undoubtedly been a huge success in this respect, with the 2-in-1s providing plenty of flexibility coupled with great hardware.
Unsurprisingly then, Microsoft has taken this success and run with it, growing the Surface brand by fleshing out the product line with more models. However even as Microsoft expanded the Surface family, they have always tried to keep that same edge – always embracing a unique feature on their lineup to differentiate a Surface device from the competition. Surface Pro had the kickstand, of course. Surface Book is a laptop with a detachable display. Surface Studio is an all-in-one PC that can fold into a drafting table.
But even with the Pro as a successful template for how to build out the Surface family, Microsoft has one product that doesn’t really fit in with the rest, and that is the Surface Laptop. There are no tricks or unique chassis features here. Microsoft just set out to create a thin and light laptop to fill a void where people want to buy a Surface, but want to use it in their lap; and they don’t need the performance, heft, or price of the Surface Book. It's a simple concept for a company that's been more focused on distinctive designs, and, as we'll see, one that helps tap an important segment of the notebook market.
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