The smartphone market is no longer growing as rapidly as it used to several years ago, but it is actively segmentizing as customers want their handsets to be tailored for their needs. This presents opportunities for companies with R&D capabilities as they can capitalize on special-purpose devices. A couple of years ago Xiaomi established its Black Shark subsidiary to address mobile gamers. Since then, Black Shark has introduced two gaming handsets. This week, the subsidiary introduced its third offering.
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